Community: The media plays a major role in influencing how we view our identities within our local communities both positively and negatively. For example research found that exposure newspapers articles featuring negative stereotyping related to race or ethnicity was associated with decreased trust between different ethnic groups living within a community(Gelfand et al., 2011). At the same time some types of television shows have been found promote communal feelings by presenting characters whose experiences viewers could identify with which increased support for vulnerable populationa nd decrease prejudice towards them(Parker & Plank 2014; Parkes 2016; Smith 2012). In addition , news coverage shapes public opinion regarding current events which encourages discussion among citizens involving their local elected officials(De Vreese 2005), thus potentially directing policy decisions within their community.

Political Behavior: Mass communication networks have significantly affected political behaviour since they facilitate access information quickly at a large scale making it easier for politicians disseminate ideas and persuade voters(McCombs 2009). Research suggests this type of mass persuasion increases voter turnout during elections although there are mixed results as ti whether it actually affects vote choice(Druckman 2004; MacKuen 2003; Fiorina 1978; Zaller 1992) . Similarly from an international perspective various forms of communication including television broadcasts have been used successfully formobilize citizens involved conflicts abroad such as Iraq War 1991)(Golan 2006 ) .

Public Health: Media channels provide government institutions opportunity share vital information about preventing diseases spreading awareness about healthcare services available area.(Eibner 2015 ). Studies suggest when effective strategies employed through mass communications campaigns risk behaviours are reduced overall population levels.(O’Leary 2002 ; Kreuter 1999 ; Hornik 1989 ). Furthermore worldwide spread infectious diseases monitored closely using data collected through news reports aiding governments develop more efficient emergency responses prevent further harm done.(Shapiro 2013 ) . However there is potential downside scenarios where misinformation personified celebrities influences decision making like occurred recent measles outbreak 2019 where misleading claims vaccine safety led many parents not vaccinate children.(Reifler 2014 .)

finally Economy: Economically speaking national economies highly influenced way advertisement revenue generated either via traditional relationships between advertisers brands broadcast outlets radio stations etc all these models dependent upon electronic transmission signals airwaves satellites etc thereby creating economic opportunities industry sectors concerned production broadcasting technology corporate sector marketing development advertising research insights theatre venues etc create jobs every component involved process directly impacting GDP growth rate country . Likewise widespread usage communications networks allowed businesses reach out larger customer base increasing sales company leading improved efficiency greater profitability ultimately benefitting entire nation financially .

References

Baranowski A., Dzwonkowska I.(2016) Fiction Inspires Hope Enhancing Well‐Being Positive Emotions Viewers Television Dramas International Journal Communication 10 no4 569–94 DOI 105399/iccjv10no4pp569–594