Not-for-profit marketing.

  Sustainability. Ethics in marketing. With marketing focusing and building the strategy around the customers, organizations need to consider their social responsibility “to maximize its positive impact and minimize its negative impact” (Dibb et al., 2019: 726) on population and environment. The obligation of corporate social responsibility (CRM) concept has surrounding dimensions: “economic, legal, ethical and philanthropic” (Choi, La, 2013: 224). From an economic perspective, the business needs to financially capable to build their strategy adopting societies requirement5s. Secondly, the organisation has to be compliant with government implement standards and laws that have been created to support environmental and people’s rights. Following ethical business performance committing those activities related to operations and marketing is correct, and there is no hidden process of harming. And approaching the philanthropic dimension, we would expect business to contribute to the community by elaborating the conditions of a healthier and environmentally friendly climate. Therefore, the high demand for greener products from consumers creating challenges for marketers to produce “economic growth” (Holiencinova et al., 2014) and, in the same approach, respond to legal regulations and sustainability. CSR programs implemented into organization strategy can provide promotional influence and show consumers a responsible “good citizen” (Zhang, Hanks, 2016) vision. However, with more comprehensive, approachable information through the technologies and regulated openness, people became more skeptical about how business looking about society. The behavior of consumers decisions has become carefully evaluated on the organizations “CSR campaign”. Therefore, the company has to improve their communication with consumers by processing “fluence, detailed and technical marketing message” confirmed by a positive outcome. How skeptical are your views on CSR programs across the businesses? Does CSR is used to delude consumers?