Watch the Netflix documentary “13th” and respond to the prompts below. Submit as a document or PDF.
1) As part of Nixon and Reagan’s political strategies, what “branding strategies” were described in the film?
2) What was the pivotal TV campaign piece that happened right before Bush took the lead in the polls?
3) What emotion(s) did the campaigns appealing to? How does this relate to Maslow’s hierarchy of needs?
4) Which government agency is cited as responsible for taking out Black leadership?
5) What groups are currently being criminalized by the United States?
6) What government agencies are being used to persecute these groups?
7) What is ALEC and what do they do?
8) What is the proposed “brand idea” at the end of the film for how to reposition the perception of African
Americans?
Sample Solution