Netflix deals with a variety of key players in its operation. These include customers, suppliers and major organizations. Netflix exchanges various products and services with each of these players to make money in its business. Customers are one of the main key players that Netflix interacts with, as they pay for subscriptions to access their streaming content. In exchange for their subscription fees, customers get instant access to the wide range of movies and TV shows available on Netflix’s library. Suppliers represent another key player group that Netflix works with. They provide the content needed by Netflix in order to maintain a diverse library of movies and TV shows for subscribers. Major organizations such as film studios, television networks, production companies, video game makers etc., are also important partners that help supply content for Netflix’s streaming service through licensing deals or original productions made exclusively for their platform. From a marketing perspective, this helps promote customer loyalty and engagement by providing them with exclusive content not available elsewhere—a strategy that has been very successful for the company so far.