Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Netflix deals with in its operation and, from the marketing perspective, describe what Netflix exchanges with each of the key players in order to make money in its business.
Q2) Based on the textbook case, the assigned articles, and your own experience, what benefits (small and big) does Netflix offer to its customers?
Q3) In the late 2000s, Blockbuster struggled and eventually went out of business while Netflix kept thriving. What made this difference? How were the two companies different in those years? [Hint: This question is based on “Textbook Case_ Netflix (7e),” available on D2L. Focus on pp. 467 – 469 for this question.]
Q4) What are the (a) opportunities and (b) threats that Netflix is facing currently? [Tip: Remember that opportunities and threats are factors that exist outside the company.]
Q5) Why has Netflix invested heavily in its own original programming and global expansion? In other words, why are its original programming and global expansion so important for Netflix?
Q6) Based on the last two articles, what are the (a) strengths and (b) weaknesses of Peacock, compared to Netflix? [You must describe at least two strengths and two weaknesses for full credit.] +400 words, include references
Netflix deals with in its operation
A2:
Netflix offers both small and big benefits to its customers which have enabled it to become one of the most popular streaming platforms around the world today. Some examples of smaller benefits include convenient options such as being able to watch from any device connected to an internet connection; HD quality picture; creating up-to five individual profiles per account so different members can store favorite titles; flexible monthly plans; parental control settings; no commercials between movie/show episodes; seven days free trial period etc.. Bigger benefits include an extensive library boasting thousands of titles ranging from classic movies up until recently released ones; availability across more than 190 countries worldwide including many emerging markets like India, Pakistan or Brazil where other similar services were simply unavailable before; supporting multiple languages depending on user’s preferences (e.g., Spanish-dubbed versions); releasing whole seasons at once instead than week by week episodes (which is especially beneficial given mid-season breaks) etc.. Finally another unique benefit users gain from subscribing into Netflix is having access into some exclusive Original Series produced only under contract from this platform – making it stand out even further amongst competition given those contents cannot be found nowhere else online or offline altogether!
A3:
The difference between Blockbuster's demise while Netflix kept thriving is due largely to differences in strategies employed by both companies during those years (2000s). During these years Blockbuster kept focusing mainly on physical DVD rentals whereas meanwhile Netflix started transitioning towards digital streaming services which allowed them greater flexibility when acquiring new contents plus reducing costs since no physical media was involved anymore - something highly appreciated by early adopters looking forward into transition away from DVDs/BluRay discs already then! Additionally unlike Blockbuster who stuck rigidly onto previous established models refusing any changes whilst selling only preselected titles restricted according actual availability which often lagged behind competitors’ offer - convincing much less than what people were expecting - hence leading them into gradual decline during following decade unable against tough competition present nowadays we all know about… On contrary side however despite initial hesitation back then eventually once committing fully into expanding digital offerings plus launching own original programming later down line helped solidify position amongst millions satisfied customers enabling success story we witness nowadays!
A4: The opportunities presently facing Netflix include continuing global expansion efforts allowing reaching even further geographical areas thus increasing subscriber base accordingly along higher revenue margins derived thereof too thanks lower operational costs compared traditional businesses built around hard copies rental stores like was case prior mentioned defunct firm Blockbuster happens be… Also potential introducing it own virtual reality based viewing experience somewhere near future should current trends continue going same direction would enable huge innovation jump ahead competition ahead time yet again likewise helping increase appeal among younger demographics usually seen driving adopting latest tech solutions sooner than rest population alike! Potential threats however mainly come form competing firms currently aiming establish itself market leader too via offering improved options price ranges & wider selection otherwise whether coming entertainment industry giants now firmly embracing direct consumer offerings themselves lately such Amazon Prime Video HBO Plus Disney+ just mention few although still remains see how well succeed amidst ever growing landscape keeping us all guessing regarding results forthcoming future...
A5: By investing heavily on developing its own original programming while pushing international expansion efforts managed turn self solidifying position considerably not just within US territory but globally too thanks increased accessibility combined diverse portfolio full unique contents unavailable anywhere else – thereby ensuring strong consumer loyalty & engagement rates never seen before subscription based industries period could take advantage upon increasing demand generated every passing season critical chart topping hits alike… This way folks willing keep paying annual fee somewhat assured receive something brand new interesting enough justify cost incurred return viewers over time regardless taste preferences might have overall – making essential factor behind company’s ongoing success date having locked countless fans ever since inception year 1997 onwards till date…
A6: Peacock provides several strengths compared against rival Streaming Platform namely being first mover taking advantage current market window left open due high profile departures certain competitors last couple months – meaning considerable gap exists now need filling fast familiar brands looking fill void applying wide array resources backing them up ready launch forth upcoming battle royal battle top spot industry! Furthermore NBCUniversal parent company owning majority shares Peacock holds decades worth experience producing quality films series alongside vast collection existing archive material act backbone launching exciting originals courtesy quite impressive roster actors directors producers behind scenes making thing happen here plus therein lies true strength derives provided got both history expertise matters creative aspects front plus deep pockets finance truly count goes without saying here either … Weaknesses however lie mostly lack clear focus branding terms unsure exactly target audience trying reach here besides delaying live sports broadcasting risking alienate segment viewers keen seeing matches realtime basis instead waiting weeks long updates come through whenever finally airs … Plus adamant require signing using external providers accounts accessing premium tier likely prevent those wanting avoid hassle switching around beloved cable providers alternative altogether indeed ...