NEW HERE? USE "AFORUM20" TO GET GET 20 % OFF CLAIM OFFER

UK: +44 748 007-0908 USA: +1 917 810-5386
My Orders
Register
Order Now

Nestle Contadina (HBS).

Using the BASES model described in Exhibit 9, forecast the estimated demand (trial and repeat) for the two Nestle Contadina pizza options under consideration: Pizza and Topping and Pizza Only. Should Nestle launch any of them? Why and how? • How does the pizza concept test data compare to the pasta concept test data? • In general, how would you compare the pizza opportunity to the pasta opportunity? What are the similarities and differences?