A marketing information system (MIS) is a powerful tool used to identify and measure emerging trends in marketing. The MIS collects data from both internal and external sources such as market research surveys, competitor analysis reports, customer feedback forms, case studies, etc., which are then organized and analyzed to draw meaningful insights about product sales performance or customer needs/wants. This data is also used to track key performance indicators (KPIs), such as customer satisfaction levels or website traffic numbers that help organizations make better decisions when determining future objectives or launching new products/services.

Designing an effective MIS requires careful planning and strategic thinking since each organization’s requirements are unique depending on its size, type of product/service offered, budget limitations etcetera. I would recommend designing a MIS for a mobile application development company who specializes in creating custom-made user experience designs for businesses looking for digital solutions specializing in iOS & Android applications .

The MARKETING INFORMATION SYSTEM will consist of two components; Internal Sources Composed Of: 1) Sales Records – Recording customer behaviour through purchase history logs 2) Website Analytics Data – Analyzing user engagement & behavior through platforms like Google Analytics 3) Financial Statements – Tracking financial performance through primary records like invoices & balance sheets 4) Employee Feedback Forms – Polling employees’ opinions regarding company policies & procedures 5 ) Social Media Insights – Gauging public opinion via social media conversations External Sources Composed Of : 1 ) Market Research Reports – Gathering competitive intelligence through studies conducted by professional research firms 2 ) Industry Publications – Monitoring industry news & updates related to technology advancements 3 ) Customer Surveys – Directly engaging with customers via email polls 4 ) Focus Groups – Engaging with customers face-to-face at specific locations 5 ) Competitor Analysis Reports – Examining competition practices such as pricing structure or promotional activities

Once all relevant sources have been identified accordingly , the next step involves utilizing various tools & techniques including statistical modeling , visualization software , predictive analytics algorithms , etcetera . These methods not only allow us to capture valuable data but also generate actionable insights that can be used to improve overall efficiency . For example , if we discovered that our competitors’ app designs were more appealing than ours , we could use this insight to adjust our design options accordingly . In addition , tracking KPIs such as customer retention rates will help us understand how satisfied our users are ; this way we can experiment with different features / functionalities until we find one that resonates best with our target audience thus helping us strengthen brand loyalty over time .