Mission & Vision Statement

      Write the mission and vision statement. Then write a narrative that describes the meaning of the mission and vision statement. Mission & Vision Statement Guideline • The mission and vision statements are a paragraph with bullets. • The mission and vision statements include, but are not limited to the business’ corporate social responsibility, ethics, and sustainable business practices priorities. • The narrative fully explains the meaning and purpose of the mission and vision statement. • Two pages minimum. Section 3: Business Description with Industry Analysis Write a description of your business, including the items listed below. Business Description Guideline • Describe the type of business and legal structure (e.g., LLC, sole proprietorship) of the business. • Provide a description of the product/service. • Include the innovation the product/service brings to the marketplace. • Discuss the distinctive core competencies of the business. • Provide an overview of the location of the business. • Discuss the demographics and psychographics of the target market. • What is the problem/need the product/service solves or addresses? • How will the product/service solve or address the customer’s needs? • What are the features, advantages, and benefits of the product/service? • Two pages minimum. Industry Analysis Guideline • Description of your business’ industry • State of the industry • History of the industry • Size of the industry • Industry evolution • Failures in the industry • The trend--where the industry is expected to be in five to ten years • The key players in the industry • Barriers to entry • Market niche • Competitive analysis • Environmental scan • Strategic positioning of your business • Preliminary SWOT analysis (aka situation analysis) • Other issues to include, if applicable: • Copyrights, patents, & intellectual property rights • Research & development activities