Marketing Strategy to create customer value and relationships

The marketing strategy that helps you create customer value and relationships. How will the company create value for customers in order to capture value in return? Value Proposition: What benefits will the product promise to deliver? Answer the customer’s question of “Why should I buy your product rather than a competitor’s?” Differentiation & Positioning: Describe the D&P and branding strategy for product. Overall Product Strategy: Consider long-term goals and possible considerations for the company to make within the next two years.