https://1drv.ms/u/s!AiutcAHE3wYpgRAl5pm6ybGuIj2L?e=s9QoaE In addition you must use academic journals/articles/books as per the instructions.
Avoid descriptive writing and spend more words on critical analysis. I am giving you enough time to spend on the reading and research. In-text citation is a must. Paper will be sent for revision if instructions are not followed or with any grammatical/ spelling mistakes. I am looking for an A grade 🙂

Are they in a blue or red ocean?
• The Six Paths Framework
OR
• The Four Actions Framework

Does the Big Middle apply?
• The Big Middle Theory

What is their brand strategy?
• Keller’s Customer-based brand equity model pyramid

What is their retail or service strategy?
• Wheel of Retailing

Sample Solution