NEW HERE? USE "AFORUM20" TO GET GET 20 % OFF CLAIM OFFER

UK: +44 748 007-0908 USA: +1 917 810-5386
My Orders
Register
Order Now

Marketing Research Tools and Strategy

Data comes in many forms and through many different collection techniques. From Nielsen ratings to heat maps, to perception maps and survey information and beyond. What problems does the data collection present? From a managerial perspective, how would you resolve these issues and what best practices would you suggest implementing?