Assume that you are a marketing research consultant for Campbell, Inc. Your mission is to apply the principles you have learned during this course, to assist the company in developing a new beverage favor for the V8 Infused Water product line that will reach the college student market segment.
Using the content from chapter 4 create a focus group interview. Identify a focus group. Develop and build a questionnaire. Conduct focus group interviews. Summarize research and write a 1600 word market research proposal based on the outline in chapter 13, integrating a Biblical worldview. Use at least three journal articles (Regent Library databases) to support your positions. Use the APA style as appropriate.