You work in the marketing department of XYZ Corporation, and your director, Michael Johnson, has assigned you to work with Local Goods and Services, Inc., a small company that is struggling to find its way. Richard Milton, the company’s president, started this company 5 years ago and wants to grow his business. He isn’t fully convinced, however, that he needs formal marketing to do so; he says that much of my company’s success has come from word-of-mouth and personal connections!.Your job is to present Richard with some important information that will help him understand what marketing really is and to demonstrate the ways in which marketing can be used to create and build relationships with both current and potential customers of his company.

For this Assignment, you will create a PowerPoint presentation that showcases the value of marketing and its role in building and maintaining connections with customers.

To prepare for this Assignment:

Review this week’s Learning Resources.
Select one product or service that this business offers. You will build Part 2 of your presentation around that selected product or service by addressing the required elements.