Marketing Management

B​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ased on various theories of marketing management as discussed in Modules 3-7 of the learning materials and using the same selected product (good or service) from the first assessment: Describe a (only one) data-driven customer persona in detail (that should represent the target market segment identified in your first assessment); Conduct a marketing mix (7Ps) analysis of your selected product (good or service) and evaluate its effectiveness in addressing the needs of your customer persona; Provide justified marketing mix recommendations for your customer persona. The recommendations should be based on your evaluation of the current marketing mix and identification of gaps in addressing the needs of your customer persona. They should also include ethical considerations, particularly ​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​when proposing recommendations for communication strategies. This assessment is required to be presented as a formal report. It is not an essay or personal reflection. Use the Capstone Assessment Template provided to prepare your report.