Marketing for the People!

Organizations often require managers to write short articles for
newsletter or blog publication. Becoming comfortable writing
this style of commentary for a general audience is important in
an era in which media can be authored by anyone. You don’t
want to be considered “fake news.”
Writing for Publication
The focus of your work will be integrated marketing
communication (which includes advertising, public relations,
personal selling, sales promotion, and direct marketing).
Research a controversial marketing, advertising, or public
relations scenario/event and provide an overview of it along with
your rationale for wanting write about it in next week’s article.