Market Trends

1. When forecasting market trends, where can you find information on the following aspects? • Technology changes. • Social and cultural factors. • Industry trends. 2. Which legislation will have an impact on your market analysis activities? 3. Name two (2) different software applications that can be used to perform analysis, and the key features of these. 4. What is meant by the following terms and how would you present this information? • Net response rate. • Sampling. • Net present value of customers.