Part 1:

Read a topic from Chapter 3 and write a summary on it.

Also, provide a graduate-level response to each of the following questions:

Say you’ve got a friend who is an entrepreneur. She’s making the best software, wine, or whatever, that the world has ever seen. She is certain that everyone will like her new product, so she thinks your idea about segmentation is not necessary. How can you convince her and help her with her business.
Discuss how you might obtain data to segment visitors to your city’s public parks, by day of week and time of day? What would you expect to find ?
Part 1 needs to be 500 plus words and APA format (refer chapter 3 from the Marketing Management textbook)

Part 2:

Why do you think market segmentation is important and what impact could it have on a company? Does a successful company need to segment at all? Identify four different products that represent market segmentation based on demographic, geographic, psychological, and behavioral features and discuss how each product’s advertising reflects this segmentation.