Managing New Product Development

The learning outcomes of this module are: Critically evaluate product development and management theories and concepts Discuss and reflect upon one or more aspects of product development management using appropriate theoretical models and frameworks from the academic literature Undertake and evaluate the results of concept tests with potential customers, and develop appropriate recommendations from the test results Assess the viability of a new product concept, synthesising information from a variety of sources and analysing the evidence in this assessment Assignment Brief Overview The assignment for this module is based on the examination of key issues in the field of new product development management, focusing on theoretical and practical issues. You are required to write a critical essay which requires you to describe and analyse both the importance and features and critically evaluate the relevance of the topic, integrating theory, examples and related product development management practices.