Sample Solution

1) Management problem: Our company has seen a decrease in customer loyalty and satisfaction over the past few years.

2) Research Problem: How can we increase customer loyalty and satisfaction through improved product design, service offerings, or marketing strategies?

3) Research Design: To investigate this research problem, an inductive research approach will be used. Data collection techniques that will be utilized include surveys of existing customers, interviews with stakeholders (including customers), focus groups with potential customers, and secondary data analysis of customer buying behavior. The sample size should account for a minimum of 250 current customers who have purchased our products within the last 6 months. In addition to the primary customers surveyed, non-probability sampling methods such as convenience sampling may also be utilized in order to gain insights from potential future customers who have yet to purchase our products but could potentially benefit from enhanced product designs or services offered by our company. Dependent variables in this project would likely include customer feedback ratings on perceptions of brand loyalty and overall satisfaction with the company’s products or services. Independent variables could range from demographic categories such as age or gender to marketing metrics such as subscriber lists for newsletters or promotional campaigns sent out by the firm. Both dependent and independent variables could range from dichotomous responses to continuous numerical scales depending on which type of information is being gathered most accurately from each particular source studied in this project’s research design.

4) Ethical issues that need to be addressed during this investigation include ensuring participant anonymity; providing clear communication regarding objectives & expectations; maintaining subject confidentiality; obtaining informed consent prior to any data collection activities; avoiding any kind of coercion when seeking input from participants; preserving participant privacy throughout all phases of the study; analyzing collected results objectively without bias towards any particular group/demographic identified within survey population; verifying accuracy & validity at each step during data collection & analysis processes; adhering strictly to all applicable local laws related to conducting market research activities among other considerations deemed important by local regulatory bodies involved in supervising these types of projects.

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