Management Discussions

  1. What is the strategic issue(s) that McDonald’s needs to address? 2. According to the PESTEL analysis, what trends in McDonald’s external environment are likely to have the greatest impact on the company’s ability to sustain a competitive advantage? 3. What are McDonald’s core competencies? What are McDonald’s primary revenue streams? 4. What is McDonald’s business level strategy? Strategy is deciding what not to do. What should McDonald’s not do, going forward?