Choose your favorite solution to the gripes that we have been discussing in class or a problem that you have
been trying to solve recently (if you have an idea for a company). Design a business around this
problem/solution.
Gripe: Glasses fogging up while wearing mask.
Solution: mask made with an anti fog material to prevent glasses from fogging up.
1.Describe the business in one sentence. (What do you do?)
2.Describe the market segments for the business.
3.Describe customer and end user profile.
4.Describe the Beachhead market.
5.Determine the TAM for the Beachhead (provide data sources).
Sample Solution