What are some key considerations that could drive organizations to put metrics in place to measure the effectiveness of internal communication initiatives?

• How might the metrics be similar or different with an external communications initiative?
• Why is the particular business environment organizations operate in an important consideration when implementing metrics?

In separate paragraphs, please identify two quantifiable business metrics that could be used to measure the ROI in each paragraph. How do those metrics measure what is intended? How might they inform decision making or next steps? Support your reasoning with examples, if possible.