Prior to your first post, explore a long-term care organization in your community via their website. Assess the website for the organization’s mission and vision. Gather data from the website which speaks to product, price, place and the types of promotion used by the organization (advertising, community involvement, public relations, etc).

1. In your initial post, describe the organization that you have researched, defining their marketing mix and strategy as gathered from their website. Please close your initial post with your opinion on current marketing in long-term care as well as your thoughts on what percent of the operating budget should be spent on marketing and how as a manager, you would message its effectiveness. (~300+ Words)

2. Respond to at least two of your classmates’ initial posts providing feedback on their marketing assessments and resulting opinions. (~100+ words each)
Please use this website for this discussion. https://optimumpersonalcare.com/