Lehmann & Winer's Levels of Competition Model

Lehmann & Winer's Levels of Competition Model is a helpful tool to assist you in identifying and understanding
the competition. Identify one health care product or service offering available within an 80-mile radius of where
you live. Do some research to learn more about the specifics of the product or service, then construct a Levels
of Competition Model for the product or service.
In the discussion, share a description of the Levels of Competition Model you created (or an image) and
provide an explanation of what you learned from creating the model. Then provide an analysis of whether this
is a practical tool providing rationale to support your response.