Communicating effectively is a critical competency for leaders. One of the keys to developing an effective communication strategy is the ability to analyze your audience and to project a positive ethos. Discuss why leaders must know their audience and specific ways they can project a positive ethos. Describe some of the key barriers to effective communication. Give an example of how a leader communicated ineffectively in your current workplace or in a past workplace. What were the end results? How could the communication have been improved?

Be sure to support your statements with logic and argument, citing any sources referenced.