Jean Paul Gaultier is a French fashion house that has been in operation since 1976. It was founded by designer Jean Paul Gaultier, who has been one of the most innovative designers in the fashion industry for over four decades. The company is renowned for its unique and inventive designs, which have earned it several awards and recognitions. In addition to high-end couture lines, Jean Paul Gaultier also manufactures ready-to-wear (pert-a-porter) lines that are more accessible to the general public. This essay will consider the past, present and future of this brand with regards to pert-a-porter.
Past: 70s – 80s
At the start of his career in 1976, Jean Paul Gaultier was known for his Avant garden designs. He quickly gained a reputation as an unapologetic rule breaker by featuring unconventional models on his runway shows such as women wearing menswear or men wearing skirts—in other words he disrupted traditional conventions about gender roles through clothing design. His use of bold patterns and prints were unlike anything seen before on the runway at that time and he was widely praised for being ahead of his time when it came to incorporating non Western style elements into some of his pieces like kimonos or sarongs (Fashion Unfiltered, 2017). By 1985, Gaultier had gained enough acclaim to launch a ready–to–wear line at prestigious department stores all around Paris including Galerius Lafayette, Le Bon Marché and Printemps (Gadziala, 2017). This move allowed him to break out from solely catering towards affluent customers; now anyone could experience haute couture fashion without spending thousands on bespoke pieces (Sobczynska & Moreau 2018).