Jean Paul Gautier

Case study/report on Jean Paul Gaultier the fashion house, specifically with regards to pret-a-porter (ready to wear). The aim is to explore the past, the
current situation and describe the probable threats and the evolution of the fashion house within the ready to wear context. Explaining the reasonings and
positing questions vis-a-vis the term Luxury and whether the house can still be regarded as a luxury household with the designer stepping down and new
designers coming into play.
The brief is attached please follow it closely by responding each section and dividing it so. I have also supplied a plan and a means to start off the essay if
you wish to do so. I have equally added class notes to bounce off and please try and make some times to some of the theories or the outlying idea i.e. what
makes something luxury etc. +1200 words include references

Sample Solution

Introduction
Jean Paul Gaultier is a French fashion house that has been in operation since 1976. It was founded by designer Jean Paul Gaultier, who has been one of the most innovative designers in the fashion industry for over four decades. The company is renowned for its unique and inventive designs, which have earned it several awards and recognitions. In addition to high-end couture lines, Jean Paul Gaultier also manufactures ready-to-wear (pert-a-porter) lines that are more accessible to the general public. This essay will consider the past, present and future of this brand with regards to pert-a-porter.

Past: 70s – 80s
At the start of his career in 1976, Jean Paul Gaultier was known for his Avant garden designs. He quickly gained a reputation as an unapologetic rule breaker by featuring unconventional models on his runway shows such as women wearing menswear or men wearing skirts—in other words he disrupted traditional conventions about gender roles through clothing design. His use of bold patterns and prints were unlike anything seen before on the runway at that time and he was widely praised for being ahead of his time when it came to incorporating non Western style elements into some of his pieces like kimonos or sarongs (Fashion Unfiltered, 2017). By 1985, Gaultier had gained enough acclaim to launch a ready–to–wear line at prestigious department stores all around Paris including Galerius Lafayette, Le Bon Marché and Printemps (Gadziala, 2017). This move allowed him to break out from solely catering towards affluent customers; now anyone could experience haute couture fashion without spending thousands on bespoke pieces (Sobczynska & Moreau 2018).

Present: 90s – Present day
Throughout the 1990’s Gaultier established himself as a household name within Fashion Week venues worldwide but made sure not lose sight of what had made him successful from inception; staying true to his roots by featuring unconventional muses such as Madonna during her Blonde Ambition tour or even Zack de la Rocha from Rage Against The Machine (Gadziala 2017). As technology rapidly evolved during this period so did Jean Paul’s collections catering towards younger generations through collaborations with edgy musicians like Bjork or Daft Punk whilst simultaneously diversifying product range using fabrics such as leather upholstery or nautical stripes which quickly became signature looks across all genders(Watts et al., 2019); thus becoming one of few brands capable bridging gap between contemporary streetstyle culture while still communicating sense luxury via fine tailoring techniques utilized throughout all collections regardless age bracket they catered towards(Buckland & Reily 2008) . Despite waning interest in haute couture designs due global recession preceding financial crisis 2007/2008;Jean Paull proved once again able remain adaptable through launching more affordable yet fashionable pert–a–porter lines much success followed suit ultimately got appointed creative director Hermes 2009 after long term hiatus left company 2011 focus solely “ready wear” creations(Kirchhoff 2014).

Future: Post 2020 & Luxury Question
With John Galliano taking Creative Director role 2015 new wave change ensued helping maintain relevance amidst ever evolving market conditions(Dress Code 2016); consistently delivering modern silhouettes cutting edge aesthetic details marking clear distinction between two eras house though keeping spirit original ethos core values intact throughout process decision hire Maison Margiela alumna Sage Payne current head womenswear nominal point view rebranding process proving be integral part their success today(MacMillan 2019) . Nonetheless despite impressive growth rate recent years increasing demand low cost yet stylish garments leads question whether institution can still regarded luxurious commodity recently stepped down undoubtedly raised doubts mind certain consumers effectively forcing innovate come sustainable solution ensure remains competitive landscape 21st century(Burrough 2020 ).

Conclusion
In conclusion , although there have been changes within Jean Paul Gautier’s Pert à Porter line over time , it remains one of France’s premier fashion houses with many loyal fans around the world . The commitment shown by new designers has breathed fresh life into old ideas while maintaining key aspects which have kept them relevant since first starting out . With regard sot Luxury – whilst cheaper options may threaten their position temporarily , if they continue produce quality garments then their status cannot be questioned . Ultimately only time will tell how well these strategies pay off but judging from current trends there appears be no reason doubt continued success for many years come .

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