Integration of Social Marketing and Success

  Previous Next Read the Five Marketing Lessons from Old Spice article, which discusses Old Spice’s relaunch of its brand in a "spicy" 2010 campaign starring Isaiah Mustafa. It also had a huge social media and internet component that engaged consumers to interact with the "Old Spice man" through contests, blogs, and messaging. Sales rose 55%. While slightly dated, this is an excellent example of how a brand makeover can be highly successful. Your task is to find a campaign that followed a similar brand makeover strategy. What elements do you think were most effective in reaching the target audience? How did the company integrate these elements into marketing campaigns to create a cohesive marketing strategy?