• Describe the actual industry in which the business will operate. You may need to broaden the industry such as using the “history of baking” or “history of a bakery” rather than the “history of a cupcake shop”. In addition, you may have multiple industries, such as human resource consulting. In this case, you can use the main industry, such as human resources, or you could discuss both the human resources and the consulting industry.
• Be sure to give an overview of the history of your industry and not a history of your hypothetical company. This section could include, but is not limited to, a discussion of key events, dates, technological advancements, people that have contributed to the growth of the industry, government regulation, etc. Timelines work very well for this section.
• This section will require outside sources (including corresponding citations within this section), as you will want to base this information on the actual history of the industry (e.g. facts, dates, figures, etc.).
SAMPLE SEARCH TERMS: “industry history of baking”, “history of bakeries”
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