Watch the Youtube video – Digital Marketing Analytics – Why It Is Important To Understand Your Metrics (Running time: 4min 18sec)
Provide an overview of at least one metric covered and why it is important to digital marketing. What do you think this metric does as far as providing a measurement of success for digital marketing strategies?
Cite this book https://www.nima.today/wp-content/uploads/2018/11/Marketing-Metrics-Neil-T.-Bendle-Paul-W.-Farris-Philip-E.-Pfeifer-And-David-J.-Reibstein.pdf as well as the YouTube video. Must be 300-500 words
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