Analysis: Based on an analysis conducted on the dataset, reflect on the main key indicators that you select and present your insight.
Design a dashboard for the selected indicators and include it in the Appendix.

Recommendations: Based on the previous sections, propose 3 ideas for improvement, 1 for each of the following areas of activity:
A. Costumer acquisition: how to attract more customers by improving the communication techniques to the targeted
segments.
B. Optimization: how to increase contribution and profitability through the optimization of the current customer
base and how to develop the existing customer spend,
C. Customer retention: how to keep more customers coming back more often (boosting the retention rate).
All these recommendations should use corresponding justification from a wide range of materials which can include marketing-related
journals, industry reports, academic journals and other reliable sources of information.