Summarize the key points from the articles How Should Canadian Tourism Embrace the Disruption Caused by the Sharing Economy and The Sharing Economy: Your Business Model’s Friend or Foe?

Choose a travel/tourism company. Overall, do you believe that the sharing economy is its friend or foe? Support your opinion with examples and research.

Considering that the sharing economy is likely here to stay, what do you think your chosen segment/company can or should do in order to “embrace” it or “combat” it?

Discussion Expectation:

Length: It is expected that your discussion post will be approximately 750 words in length

Research: your discussion post is expected to contain at least 3 cited sources (these may include materials provided in the reading).