Read IHOP and Applebee’s Stacking Up More than Pancakes.pdf

In this case study, you will examine the impact sexual harassment has had on Dine Equity.

Questions:

What is the effect of social media publicizing these issues regarding sexual harassment? What implications are there on the brand name of the restaurants?
Did IHOP/Applebee’s (as a company and franchisor, AKA Dine Equity) take any measures to circumvent these issues in their restaurants. Was it an effective solution?
What do you think of EEOC’s actions towards sexual harassment cases? Are they effective? How could they be improved?
What do you think about the unit management’s position and actions following the accusations in the mentioned examples? Could they have handled the cases better?

Sample Solution