Is it feasible for all companies to be global marketers? Do certain industries seem better suited for global marketing than others? Why or why not?
Give a specific example using a company that you are familiar with. Justify your rationale.
Choose a company that makes a product and/or service for your example. Do not use a distributor (like Amazon) as this is not a company that is focused on the development of a total marketing plan … its focus is one of the 4 P's (Place); not all of the 4 P's!
Sample Solution