Describe what your organization does and how it serves its customers. Then describe what this “extension” would be. Depending on your organization and industry, this may be a supplier, distribution arm, remote branch, etc. You may choose any type of an establishment as long as it makes sense as a global extension.
Search the Internet for the latest “Global Competitiveness Report” by the World Economic Forum. Using the tools on the website select two countries from two different continents. Evaluate the fit of these two companies based on the 12 criteria listed in your readings. Which of these criteria would be most critical and which country would you select? Explain.