The NCAA makes hundreds of millions of dollars annually from television contracts. The NCAA Men’s
basketball tournament’s total rights payment for 2011-12 was $705 million from their contract with Turner/CBS
Sports!! You are the athletic director of an NCAA Division I (Football Championship Subdivision – FCS) school.
Please identify the FCS school of your choice in the initial discussion. However, you do not have the capability
to generate the revenue that a Division I (Football Bowl Subdivision – FBS) school can, but have similar
expenses (e.g., coaches’ and staff’s salaries, facility management). Discuss your strategy for generating
revenue for your athletic program without the luxury of collecting millions of dollars ($) from a national television
contract.

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