Using the framework discussed in the background readings, critically analyze General Mills’ strategic choices
at the Corporate level (remember that “corporate” level is the very highest level of the organization, with lower
levels being the “functional” and the “business” levels).
PART 1:
What are General Mills’ corporate-level strategies? What generic Porter strategy does the company follow? Are
General Mills’ strategic choices aligned with the Porter generic strategy you believe the company follows?
PART 2:
Using the Grand Strategy Selection Matrix, or GSSM (the GSSM can easily be found via a Google search),
decide which one of the four quadrants General Mills fits best within? Defend your decision!

Competitive advantage (2007). Quick MBA. Retrieved on August 29, 2014, from
http://www.quickmba.com/strategy/competitive-advantage/
Porter’s generic strategies. (2007). Quick MBA. Retrieved on August 29, 2014, from
http://www.quickmba.com/strategy/generic.shtml
Scilly, M. (2015). Examples of cost leadership and strategy marketing. Small Business Chron. Retrieved from
http://smallbusiness.chron.com/examples-cost-leadership-strategy-marketing-12259.html
Kim, W. C. and Mauborgne, R. (2009), What is BOS? Nine key points of Blue Ocean Strategy. Retrieved on
August 29, 2014, from http://www.blueoceanstrategy.com/abo/what_is_bos.html