For this assignment, we will focus on General Mills, a multinational food manufacturing company:
As you research General Mills, you may want to compare and contrast that company with the other food
service retailers – such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg.
Please visit the General Mills site, and identify the company’s mission and vision, as well as their major
stakeholders (you may need to interpret and/or make assumptions here, as all mission and vision statements
are not crystal clear – nor are they always explicitly stated. You should note that the stakeholders aren’t simply
the shareholders. “Stakeholders” include everyone and anyone who is affected by the success or failure of the