Investigate some advertisements on your own and assess the assumptions that advertisers are making. Your goal in this essay is not necessarily to judge the effectiveness of the advertisements, but rather to compare and/or contrast the ads and come to a thesis the clearly states the point you are trying to make about both ads or your group of ads.*As you analyze the target groups, you will need to consider the publication in which you found each ad. Be sure to include the title and date of the publication(s) in your essay. You MUST know where the ad was originally published in order to use it. Ads need to be print ads, published in the last 5 years, and preferably from the US. Prompt Analyze the similarities and differences in the ways two ads sell similar products to men and women (One selling a product to men, and one selling a similar product to women). In your thesis, answer the question, What do the advertisers assume each group values, and what does this say about how men and women are seen in media and our culture? Readings: Advertising's Fifteen Basic Appeals” by Jib Fowles “Sex as Symbol in Fashion Advertising and Analyzing Signs and Sign Systems” by Arthur Asa Berger
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