GE Healthcare International Analysis Application Research Report

  Research the firm’s international presence and strategy. Look for evidence of globalization of both sales (globalization of markets) and production. Look for sales/revenues/profits by country or region and for evidence of recent expansion. Also, look for vehicles of expansion, such as exporting, acquisitions, joint ventures, and partnerships. Analyze the information in the context of international strategy frameworks presented in the readings. What does the firm’s globalization behavior indicate regarding the international strategy dimensions of standardization/low-cost, localization/differentiation, and transnationalization? Based on an understanding of the firm’s competitive advantage, what is being leveraged internationally, and how is internationalization of the firm shaping its competitive advantage? How is it shaping the firm’s ROIC in the short run versus the long run? Break down the ROIC based on expansion efforts and the impact it has had on the firm over time. See if you can correlate changes to this metric with decisions and actions made within the organization. Report your findings as a description of the firm’s international and foreign market entry strategy. Include critical commentary or analysis to indicate the “fitness” of the observed strategy with the strategy criteria from the readings. Does the analysis indicate strategic opportunities and threats that have not yet been considered in the firm analysis? Are there some strategic alternatives in the global business environment that better fit the company’s competitive advantage? Are opportunities evident internationally that require investments in capabilities? Possible outline below (you do not have to include those that are not relevant to your organization): Globalization of Sales Production Vehicles of expansion Export M&A JV Partnership International strategy Standardization/low-cost localization/differentiation Transnationalization Competitive advantage leveraged internationally? ROIC impacts