Game-winning moves

  Our focus this week is on choosing a strategic direction that will set your organization apart from competitors in a way that enables you to stand out from everyone else. Jack refers to this as “changing the game.” Sherman refers to it as “breaking away from the pack” (Chapter 11). Using the company you selected for your course project(McDonald's), identify a potential game-changing move that you believe will create a sustainable competitive advantage. Briefly summarize how the move will fundamentally shift the playing field to the company’s advantage and beat the competition. Explain which of the three positioning categories described by Sherman (Breakaway, Reverse Positioning, Blue Ocean or Disruptive Innovation) best describes the move, and why.