Formative and reflective

      Q1) What are the key characteristics of a digital business strategy model? (please use reference only in this question) Answer in 100 words Q2) OECD defines smart products as product that contain code and can interconnect, e.g. through the Internet. The introduction smart products generates new risks in the economy. Click on the reference below and read the OECD paper. Explain: why are smart products vulnerable? https://www.oecd.org/digital/smart-policies-for-smart-products.pdf ( please use only this link to answer this question, the link is also provided on the below attachment. Answer in 100 words Q3) Digital technologies offer new opportunities for inclusion at the workplace. Click on the reference below to read the article written by E. Walkowiak. Explain one mechanism by which digital technologies may improve employment opportunities of neurodiverse workers. ( The article is attached below please use only this article to answer this question) Answer in 100 words Q4) The graph 1 reported below shows some metrics from Google Analytics to analyse acquisition of users, their behaviour and E-Commerce conversion rate for an e-commerce website. Compare the efficiency of the following channels generating visits on the website: paid search and referral. (You must compare the efficiency in terms of acquisition of users and conversion rate) The graph is provided on the word document attached below Answer in 100 words This question relates to the session of week 5. Based on the value of the bounce rates indicated in graph 1, what would you recommend to the e-commerce company to increase online transactions? Your answer should be related to the bounce rate.