After undertaking research into how focus groups are conducted, address the following questions linked to the client brief:

1. Identify one objective from the Client Brief and clearly justify why a focus group design would be an effective data collection method.

(approx. 200 words)

2. Provide a logical account of how the focus group (s) would be conducted. You should consider providing sub-headings and address such variables as: sampling method and size; venue and resources required; leading and managing the focus group; recording and evidencing the responses; etc.