Financial and non-financial ratios

Section A- 2000 words. 1. Analyse the performance of your chosen company using relevant financial and non-financial ratios (5 years). Your analysis should include profit ratios, efficiency, liquidity and other ratios that you consider relevant. Section B 500 words 1. Critically evaluate the company’s corporate governance compliance and its impact on the brand and reputation as reported in the press (print, online and social media) 2. Discuss the proposed medium term financial strategies for your selected company to become a FTSE100 company or for your company to become dominant in the industry / sector.