Select an article that was prominently featured in The Wall Street Journal or Economist (e.g. blogs are not
acceptable). Analysis should take AT LEAST 4 pages, 12-point Times New Roman font, 1 inch margins,
Select an article about an industry, then analyze that industry using Porter’s Five Forces (you will use your
critical thinking skills to apply knowledge beyond that contained in the article).
Devote a separate paragraph to each force.
Start each paragraph by identifying who or what you are talking about in each section. For example, in the
bargaining power of the buyers’ section, start by explaining who the buyers are.
Rate each force as high, medium, or low and explain why.
Finally, decide if this an attractive industry to enter from an entrepreneurial perspective? Write a final paragraph
explaining why or why not.
Use reasoning in support, terms from the lectures, and logic, not just your opinion.
Emphasize the evidence and build on it.
As this is an essay question, please use the rules of good grammar, sentence structure, etc.
You will be graded on the following 5 areas: Application of industry issues, Use of appropriate terminology,
Development of argument via examples, Analysis and evaluation, and your Writing and organization
The minimum is 4 pages, but you can go over if needed. One article has to be from the wallstreet journal or
economist, no outside sources.
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