Filecoin's ICO

How did Filecoin conduct its ICO?
How is Filecoin's ICO similar to and different from:
a) an equity IPO?
b) a crowdfunding initiative on, for example, Kickstarter, Indiegogo, GoFundMe?
What are the pros and cons of Filecoin conducting a fundraising through an ICO?
Why should investors be attracted to Filecoin?
Why should be wary of Filecoin?
Why are regulators encouraging or opposing ICOs?
What have some regulators done in response to ICOs?

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