Evaluating an Organization's Crowdsourcing Campaign

    Write a 3-page paper (not including the required cover and reference pages) that defines crowdsourcing and explains how culture contributes to its effectiveness. Culture is generally regarded as a collective way of life of a group of people including their beliefs, values, customs, arts, and attitudes. Next, identify a company that has effectively used crowdsourcing and evaluate its crowdsourced campaign by answering the following questions: What about the campaign was memorable and effective? What ethical considerations needed to be part of the campaign? What could have been improved? How? Support your paper with a minimum of two scholarly sources in addition to the course resources. The http://csuglobal.libguides.com/libraryhome is a good place to find your sources. Your paper must be written and formatted according to the requirements in the http://csuglobal.libguides.com/apacitations