Ethical social and sustainable decision making

  As a leader, Blake Mycoskie's decision to make the One for One  philosophy the central tenet for his organization brings Corporate Social Responsibility to the forefront of the company. Thinking about the goals of the case, if you were to start a company with the One for One philosophy, as a leader, what decisions would you make to combine commercial objectives with social goals to improve the impact of corporate social responsibility efforts? How might the two conflict?