Essentials of marketing

  Requirements: Students must choose an individual product or service ITEM (not a lineor company) and undertake a critical analysis of the following: 1.A competitor and consumer behaviour analysis (20%)2.Marketing mix analysis (45%)3.Segmentation, targeting and positioning analysis (35%)The product or service item must be available for sale in 2020/2021, and the most up to date sources and references as possible used to form the analysis. When choosing the product or service item, students must:Choose one country in which to base their analysisEnsure the product or service item is currently for sale in the chosen country Ensure there is sufficient supporting evidence available in the public domain to undertake the required analysis