Driving Service Culture – The Role of Top Management

Watch the following videos carefully - https://www.youtube.com/watch?v=PHZ5VZx3uoE https://www.youtube.com/watch?v=pt16MBNfAVo&feature=emb_imp_woyt Write a minimum 2 page report summarizing them, plus research further the objective of building customer loyalty and also how top management can drive the organization's service culture.