Consumer buying behavior

      Based on your research of consumer needs in our main markets, describe your value proposition, or the benefits that ACME and its potential new product would provide to customers. Remember, a value proposition is essentially the promise that is made to the customer; the value that the product provides to the consumers, and which would compel them to buy it. Also provide a half-page recommendation to ACME on whether or not to manufacture that product. Then Combine the first two (Part 1&2) deliverables into a single report after making any necessary corrections and edit them to ensure that there is clear flow of ideas from one section to the other. In addition, prepare a one-page executive summary (following the cover page) that highlights the most important findings of the report. APA style should be applied to in-text citations and in the reference list.